other work :
Intel (360 ad) | DIRECTOR
Apple (360 app content) | DIRECTOR
Lumen {Interactive) | DESIGN DIRECTOR
The Bus 2 Canton (360 documentary) | CREATIVE DIRECTOR
Epic Games, Unreal (VR Ident) | DIRECTOR
F1 (TV broadcast) | CREATIVE DIRECTOR
National Television Awards (TV title sequence) | DIRECTOR
Cosmos ep04 & ep12 (TV graphic sequences) DIRECTOR
Comic relief (TV content & Studio Projection) DIRECTOR
I'm a Creative Director working with award-winning design studios, where I lead multidisciplinary teams, develop creative strategy, and craft cinematic work across commercials, television and film.
With more than 20 years of experience at Imaginary Forces and previously Framestore, my career has evolved from interactive design into motion graphics, visual effects, immersive experiences, VR/360 and installation design. Along the way, I've had the opportunity to lead a wide range of high-profile projects, including serving as Art Director for the centrepiece installation of Somerset House's critically acclaimed Valentino exhibition.
During my time in Los Angeles, I helped expand the studio's presence on the West Coast, building long-standing relationships with clients including Apple, Google and AT&T, and delivering creative work across global campaigns.
I'm passionate about developing ideas, building collaborative creative teams, and translating complex concepts into compelling visual experiences. Alongside my studio work, I've spoken about design and the creative process at international events including OFFF Mexico City and Adobe MAX.